Role: Freelance Associate Director, Experience Strategy (HCP Pharma)

Location: Remote (Must be located in and authorized to work in the US)

Duration: Approximately 2+ Months (40 hours/week)

Clutch Creative is a rapidly growing staffing agency. We support our clients by identifying unreachable talent that helps their businesses grow. Our candidates work with us because they know we have the best opportunities available to them and will help them navigate their next career move. We care, we're honest, and we hustle—that's what makes us Clutch.

Clutch is looking for a Freelance Associate Director, Experience Strategy with a pharma ad agency and HCP marketing experience. This role is ideal for a high-level strategist who can hit the ground running, immerse themselves quickly in complex clinical data, and drive immediate value across tactical planning and journey mapping initiatives.

Responsibilities:

• Strategic Sprint Leadership: Rapidly develop a deep understanding of the client’s business objectives and clinical/scientific landscape to guide experience strategy for brand development.
• Journey & Ecosystem Mapping: Lead the development of comprehensive customer journey maps (Awareness > Trial > Continuation) and digital ecosystem strategies for HCP audiences.
• Tactical Planning: Spearhead the tactical planning process, translating data insights into concrete strategies and overseeing the flow from ideation to final client-ready presentations.
• Insight & Brief Development: Mine provocative insights to craft inspiring, high-impact tactical project briefs that drive creative and marketing excellence.
• Cross-Functional Collaboration: Act as the strategic linchpin between creative, account, medical, and analytics teams to ensure all communications are aligned and compliant.
• Client Consultation: Serve as a trusted strategic partner, leading internal brainstorms and client workshops to simplify complex concepts and solve business-critical issues.
• Data Storytelling: Lead the translation of complex data sets into persuasive narratives that justify strategic recommendations.

Qualifications:

• Experience: 4–6+ years of specialized HCP marketing experience within a pharmaceutical or healthcare agency setting.
• Strategy Toolkit: Proven expertise in Tactical Planning, Content/Tactical Mapping, Ecosystem development, and CRM Strategy.
• Advanced Strategy: Hands-on experience with Next Best Action/Engagement Strategy and Field Force Activations.
• Scientific Literacy: Ability to become deeply immersed in clinical and scientific content to ensure all strategies are medically grounded and commercially viable.
• Communication Excellence: Superb persuasive writing and verbal skills; ability to "command a room" and simplify complex data for stakeholders.
• Agility: Must be a self-starter comfortable with a fast-paced environment, and able to build trust-based relationships quickly.
• Tools: Proficiency in digital collaboration tools (e.g., Miro, Mural) and data analysis frameworks.

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