Role: Integrated Media Buyer

Location: Must be located in and authorized to work in the US

Hybrid/On-site/Remote: Remote (EST)

Salary: Up to $110k DOE

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Clutch is seeking an experienced Integrated Media Buyer for a client of ours—a high-performance agency needing an expert to manage large-scale media campaigns for a major Quick Service Restaurant (QSR) account. The ideal candidate excels at multi-channel media purchasing and has deep experience within a franchise environment.

Responsibilities:

• Multi-Channel Media Execution: Lead the negotiation, purchase, and execution of large-scale media campaigns across all key channels, including OHH, Paid Social, Paid Search (SEM), Programmatic, and Display.
• OOH Management: Strategically manage Out-of-Home (OOH) media buys, encompassing both traditional and digital OOH placements across the US market.
• Budget Oversight: Directly manage and optimize a significant media spend, typically around $5 million, ensuring optimal allocation and maximum return on investment (ROI).
• QSR/Franchise Focus: Apply specialized knowledge of the QSR and franchise business model to develop media plans that effectively drive local traffic and sales goals.
• Performance Tracking: Maintain meticulous records and tracking for all media purchases across the US to ensure accuracy and facilitate in-depth performance analysis.
• Client Communication: Serve as a confident and well-spoken representative, presenting media strategies, performance insights, and recommendations to clients and stakeholders effectively.
• Collaboration: Work closely with strategy, creative, and analytics teams to ensure media plans are fully integrated and aligned with overall marketing objectives.

Qualifications:

• Experience: 5-8 years of dedicated experience as a Media Buyer, Media Planner, or similar role within an advertising or media agency.
• QSR/Franchise Expertise: Direct, demonstrable experience working on QSR accounts with a strong understanding of the franchise structure and localized media needs.
• Channel Proficiency: Proven hands-on experience buying and managing campaigns across a comprehensive set of channels, including Paid Search, Paid Social, Programmatic, Display, and OOH (Digital and Traditional).
• Budget Acumen: Experience managing substantial media budgets (e.g., in the multi-million dollar range).
• Soft Skills: Must be Confident and Well Spoken, possessing excellent presentation and interpersonal skills necessary to present well to high-level clients.

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