Role: Media Buyer (Tiktok and Meta)
Location: Remote (must be located in and authorized to work in the US)
Salary: $70-90K
Clutch Creative is a rapidly growing staffing agency.
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The Role
We’re looking for a strategic, data-obsessed Ad Buyer who understands how to scale brands profitably across TikTok, Meta, and emerging paid platforms.
This person should be equally comfortable:
- Launching and optimizing campaigns
- Building testing frameworks
- Collaborating closely with creative teams
- Translating data into actionable insights
- Communicating clearly with clients
You will work directly with creative strategists, editors, influencer leads, and account managers to ensure performance and storytelling align.
What You’ll Do
Paid Media Strategy & Execution
- Plan, launch, and optimize campaigns across Meta, TikTok, and other emerging platforms
- Build full-funnel campaign structures (awareness → consideration → conversion → retention)
- Develop structured creative testing roadmaps
- Manage budget pacing and allocation across multiple accounts
- Scale winning creative quickly and decisively
Performance Optimization
- Monitor CPA, ROAS, MER, CAC, LTV, CTR, thumbstop rates, hook rates, and creative fatigue signals
- Identify performance trends and proactively pivot
- Conduct audience testing, offer testing, and landing page testing in collaboration with clients
- Implement smart retargeting and retention strategies
Creative Collaboration
- Partner with creative strategists to inform ad angles based on performance data
- Provide structured creative feedback based on metrics
- Help identify what’s working and why
- Ensure creative is platform-native and conversion-focused
Reporting & Communication
- Deliver clear, concise weekly performance updates
- Lead performance conversations on client calls when needed
- Turn data into insights, not just dashboards
- Provide scaling plans backed by numbers
What We’re Looking For
- 3+ years hands-on paid media experience (agency experience strongly preferred)
- Proven experience managing $50K–$500K+ monthly budgets
- Deep platform knowledge (Meta + TikTok required)
- Strong understanding of DTC performance metrics
- Experience scaling brands profitably, not just maintaining campaigns
- Comfortable in fast-moving environments
- Proactive communicator
- Obsessed with testing and iteration
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