Role: Media Planner & Buyer (Pharma Agency)

Job Type: Freelance

Location: Remote (Must be located in and authorized to work in the US)

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Clutch is looking for an experienced Media Planner & Buyer for a client of ours, specifically to support our pharmaceutical and healthcare accounts.

Responsibilities:

• Strategy Development: Develop comprehensive and innovative media strategies (digital, print, TV, and non-personal promotion) for pharmaceutical brands targeting both Healthcare Professionals (HCPs) and Patients (DTC/DTP).
• Media Planning: Create detailed media plans, including audience definition, channel mix recommendation, budget allocation, and flighting schedules, ensuring alignment with overall brand strategy and client objectives.
• Media Buying & Negotiation: Execute media buys across various platforms, negotiating rates and placements to secure optimal value and deliver maximum reach and frequency within budget.
• Compliance: Ensure all media plans and placements strictly adhere to FDA regulatory guidelines (e.g., Fair Balance), Medical/Legal/Regulatory (MLR) review requirements, and pharmaceutical industry self-regulation standards.
• Performance Analysis: Monitor campaign performance, provide in-depth analysis of results, and generate optimization recommendations based on key metrics (e.g., ROI, CPA, script lifts, HCP engagement).
• Vendor & Publisher Management: Cultivate and maintain strong relationships with media vendors, publishers, and technology partners to stay abreast of new opportunities and platforms relevant to the healthcare space.
• Budget Management: Accurately manage and track media budgets, handling billing reconciliation, and forecasting media expenditure across multiple client accounts.

Qualifications:

• 3+ years of experience in media planning and buying, with a minimum of 2 years dedicated to the pharmaceutical or healthcare advertising industry.
• Proven expertise in planning and executing campaigns targeting both HCPs (e.g., medical journals, EHRs, point-of-care) and Consumers/Patients (e.g., programmatic display, streaming video, social media).
• Strong understanding of pharmaceutical regulations and the MLR submission and approval process for media placements.
• Expert proficiency with media planning software, digital ad platforms (e.g., DSPs, Google Ads), and reporting tools.
• Exceptional negotiation skills and a track record of maximizing media efficiency and effectiveness.
• Strong analytical skills with the ability to translate complex data and media performance into clear business insights.

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