Role: VP, Media Relations

Location: Brooklyn, NY / Remote

Hybrid/On-site/Remote: Hybrid Preferred

Clutch Creative is a rapidly growing staffing agency. We support our clients by identifying unreachable talent that helps their businesses grow. Our candidates work with us because they know we have the best opportunities available to them and will help them navigate their next career move. We care, we're honest, and we hustle—that's what makes us Clutch.

Clutch is looking for an experienced VP, Media Relations for a client of ours. Our client is an integrated creative communications agency that blends PR, digital, and social to create creative that earns. This role is for a high-level strategist who still loves the thrill of the pitch and has the black book to prove it.

Responsibilities:

• Strategic Leadership: Act as a senior counselor to marquee clients, developing high-level media strategies that align with business goals and cultural trends.
• Earned Media Excellence: Lead the agency’s media relations department, setting the standard for what "great" looks like in a modern earned-media landscape.
• Network Cultivation: Maintain and leverage deep, high-level relationships with top-tier business, consumer, tech, and lifestyle journalists and editors.
• Storymining & Narrative Building: Identify unique story angles and "sellable" moments for brands, turning complex client initiatives into compelling media narratives.
• Team Mentorship: Manage and grow a team of media specialists, fostering an environment of continuous learning, creative pitching, and professional development.
• Crisis & Reputation Management: Provide senior-level support for sensitive client issues, managing rapid-response media needs and reputation safeguarding.
• Integration: Collaborate cross-functionally with Creative, Social, and Strategy teams to ensure media relations is baked into the "big idea" from inception.
• New Business: Lead the media strategy portion of new business pitches, articulating the agency's unique approach to earned media.

Qualifications:

• 10+ years of experience in public relations or media relations, ideally within a fast-paced agency environment.
• Proven Track Record: A portfolio of significant placements in top-tier national outlets (New York Times, Wall Street Journal, Fast Company, Today Show, etc.).
• Sector Versatility: Experience managing media strategy across diverse sectors such as Consumer Tech, Food & Beverage, Social Impact, and B2B.
• Leadership Gravity: Experience leading and scaling teams, with a focus on mentorship and high-volume output.
• Digital Fluency: A deep understanding of how earned media lives and breathes across social platforms and digital ecosystems.
• Exceptional Writing: The ability to craft pitches and op-eds that journalists actually want to read.
• Cultural Alignment: A passion for building inclusive environments and a desire to work for a "Best Places to Work" caliber agency.

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