Role: Media Buyer (TikTok & Meta)
Location: Remote (US-based, PST or EST hours preferred)
Clutch Creative is a rapidly growing staffing agency. Our clients work with us because they know we have the best opportunities available to them and will help them navigate their next career move. We care, we're honest, and we hustle—that's what makes us Clutch.
Clutch is looking for a data-obsessed, strategic Media Buyer (Paid Media Manager) for a client of ours—a social-first creative agency specializing in culturally relevant, performance-driven brand growth. We are seeking an active growth strategist. You will move fast, test aggressively, and recognize that paid media is only as strong as the creative fueling it.
About the Role: In this role, you will sit at the intersection of paid media, creative, and analytics, working hand-in-hand with creative strategists, editors, and influencer teams. You will manage robust monthly ad spends, build rigorous testing roadmaps, scale winning assets, and translate complex performance data into actionable insights for both internal teams and clients.
Responsibilities:
- Strategy & Campaign Execution: Plan, build, launch, and optimize full-funnel ad structures (awareness through retention) across Meta, TikTok, and emerging platforms, managing monthly budgets ranging from $50K to $500K+.
- Creative Testing Frameworks: Spearhead structured creative testing roadmaps, quickly identifying what works, cutting underperformers, and scaling winning hooks and angles decisively.
- Performance Optimization: Track and analyze key DTC performance metrics (CPA, ROAS, MER, CAC, LTV, thumbstop and hook rates, and creative fatigue), spotting trends and executing proactive pivots.
- Cross-Functional Collaboration: Partner with creative strategists and content teams to provide data-backed feedback, ensuring all ad units are platform-native and conversion-focused.
- Reporting & Client Communication: Deliver clear weekly updates, translate dashboards into compelling narrative insights, and lead performance conversations during client check-ins.
Qualifications:
- 3+ years of hands-on paid media buying experience, ideally within a fast-paced agency environment.
- Demonstrated track record of profitably scaling DTC brands and managing substantial monthly ad spend ($50K–$500K+).
- Deep, native platform expertise across Meta and TikTok ads managers.
- Advanced understanding of DTC performance metrics, attribution models, and creative fatigue signals.
- Proactive, highly organized communicator who thrives in rapid-fire environments and approaches scaling with a rigorous testing mindset.
- Bonus Points: Experience with TikTok Shop, advanced attribution platforms (Triple Whale, Northbeam), influencer collaboration, lifecycle retention metrics, or retail/CPG product launches.
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