Role: VP, Brand Strategy - Pharma

Location: Remote (EST)

Rate: $70-100/hr DOE (w2)

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Clutch is looking for a VP, Brand Strategy with pharmaceutical advertising or marketing client experience for a client of ours.

Responsibilities:

• Lead the development of foundational brand strategies, including core brand positioning, value propositions, and strategic messaging platforms for product launches and inline growth across therapeutic areas.
• Drive deep understanding of both HCP and DTC/Patient audiences, translating research and data into actionable, audience-centric strategies.
• Conduct rigorous competitive and market analyses to identify white-space opportunities, potential threats, and strategic pathways for brand differentiation.
• Partner with Media, Engagement, and Analytics teams to translate brand strategy into cohesive omnichannel marketing plans, ensuring message consistency and pull-through across all channels (digital, social, traditional)
• Serve as the senior strategic lead and a key client-facing representative, challenging client thinking, providing expert counsel, and fostering long-term strategic relationships with senior-level brand teams.
• Lead the strategic development and pitch presentations for new business opportunities, showcasing the agency’s strategic capabilities and industry expertise.
• Ensure all strategic recommendations are developed with a thorough understanding of the pharmaceutical regulatory landscape (FDA guidelines, HIPAA), working closely with MLR partners.
• Collaborate effectively with internal and external teams to guide creative development and execution, ensuring all outputs are strategically sound and align with the approved positioning.
• Oversee the planning, execution, and synthesis of primary and secondary research to uncover profound customer insights.

Requirements:

• 10+ years of experience in brand strategy and/or brand planning within a pharmaceutical agency.
• Expertise in both HCP & DTC marketing strategies for pharmaceuticals.
• Proven track record of successfully leading major product launch strategies and managing multiple brands.
• Experience with market research methodologies, data analysis, and translating complex scientific/clinical information into marketing strategies.
• Bachelor's degree required, preferably in Marketing, Communications, or a related field.
• Exceptional analytical, strategic thinking, and problem-solving skills, with the ability to navigate complexity.
• Outstanding communication and presentation skills.
• Strong leadership capabilities with experience managing, mentoring, and developing a team of strategic professionals.

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