Role: Freelance Ad Ops Specialist
Location: United States (Must be located in and authorized to work in the US)
Hybrid/On-site/Remote: Remote
Hourly Rate: $25-30/hour
Clutch Creative is a rapidly growing staffing agency. We support our clients by identifying unreachable talent that helps their businesses grow. Our candidates work with us because they know we have the best opportunities available to them and will help them navigate their next career move. We care, we're honest, and we hustle—that's what makes us Clutch.
Clutch is looking for an experienced Freelance Ad Ops Specialist for a client of ours.
Responsibilities:
- Campaign Execution & QA: Traffic, set up, and launch digital media campaigns across major platforms with extreme precision. Conduct thorough pre-launch quality assurance testing on all creative components, destination URLs, tracking tags, and targeting rules.
- Tracking & Measurement Deployment: Coordinate the implementation of tracking pixels, conversion parameters, and custom measurement scripts in collaboration with cross-functional teams and external partners.
- Documentation & Process Management: Build and maintain detailed trafficking sheets, deployment guides, and campaign architecture templates to standardize and streamline operational workflows. Organize vital media records including IOs, authorizations, and flowcharts.
- Delivery Monitoring & Reconciliation: Actively track daily campaign delivery and pacing to identify under-delivery early. Support the financial reconciliation process by verifying media delivery data against established budgets and media plans.
- Cross-Functional Collaboration: Partner with media buying, planning, account management, and analytics teams to ensure creative assets align perfectly with publisher specs and campaign timelines.
- Continuous Improvement: Keep pace with changing ad formats, privacy regulations, tagging methodologies, and platform updates. Proactively offer operational solutions and share best practices to resolve technical hurdles.
Qualifications:
- Education & Experience: Bachelor’s degree in Marketing, Communications, Business, or a related discipline (or equivalent practical experience), combined with 2–4 years of hands-on experience in digital campaign trafficking and ad operations at an AD agency.
- Platform Expertise: Proven proficiency navigating key ad tech environments, such as Google Campaign Manager 360, Meta Ads Manager, Google Ads, or LinkedIn Campaign Manager.
- Preferred Tools: Prior experience utilizing Mediaocean, Basis, or similar enterprise ad operations software is a major plus.
- Technical Knowledge: Strong understanding of ad-serving ecosystems, UTM tagging logic, container tags, and conversion tracking mechanisms.
- Core Competencies: Exceptional attention to detail, strong problem-solving skills, and the analytical capacity to troubleshoot tracking or delivery anomalies. Excellent project management skills with the agility to shift priorities under tight deadlines.
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