Role: Senior Copywriter - Market Access

Location: Must be located in and authorized to work in the US.

Hybrid/On-site/Remote: Remote (EST)

Hourly Rate: $50-60/hour

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Clutch is looking for an experienced Freelance Senior Market Access Copywriter for a client of ours. We are seeking a creative strategist with a strong marketing agency background who can translate complex clinical and economic data into compelling, compliant communications targeted at payers and market access stakeholders.

Responsibilities:

• Leverage a strategic, agency-based approach to develop high-impact, persuasive content for the Market Access audience (Payers, PBMs, Health Systems).
• Develop and refine core Market Access value propositions and narratives, ensuring they align with brand strategy while meeting payer informational needs.
• Write and edit critical materials, including AMCP Dossiers, formulary submission decks, payer fact sheets, and digital market access tools.
• Collaborate seamlessly with cross-functional teams (strategy, medical, legal) to ensure all copy is compelling, accurate, and optimized for MLR review and approval.
• Apply a commercial marketing mindset to access content, identifying strategic opportunities to differentiate our client's product value in a crowded marketplace.
• Stay current on the evolving dynamics of the US managed care landscape and its influence on pharmaceutical value communication.

Qualifications:

• Minimum of 5+ years of copywriting experience, with a significant portion gained within a pharmaceutical, medical, or healthcare marketing agency setting.
• Direct and extensive experience working on Market Access (Payer/Managed Markets) accounts and deliverables is required.
• Demonstrated ability to create compelling copy that effectively communicates clinical and Health Economics and Outcomes Research (HEOR) data to a non-clinical/economic audience.
• Expertise in developing content compliant with industry regulations and experienced in successfully navigating the Medical, Legal, and Regulatory (MLR) review process.
• Strong strategic thinking skills, capable of translating complex data into clear, persuasive, and differentiated value narratives.
• A portfolio showcasing high-level market access writing samples (e.g., payer communications, value dossiers, reimbursement guides).

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