Role: Media Buyer - TV
Location: San Diego, CA
Salary: $90-110k DOE / $40-55/hr
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Clutch is looking for a Media Buyer (TV) with media agency experience for a client of ours.
Responsibilities:
- Strategize, secure, and optimize media placements across traditional broadcast, cable, and OTT platforms, focusing exclusively on TV advertising.
- Evaluate campaign performance data to discern trends, diagnose performance challenges, and formulate actionable recommendations.
- Cultivate and manage client relationships, acting as the primary daily contact, establishing clear expectations, and delivering comprehensive performance reports.
- Collaborate seamlessly with internal creative, analytics, and strategy departments to ensure cohesive campaign execution.
- Oversee and reconcile media budgets with precision and a commitment to fiscal responsibility.
- Stay current with industry shifts, platform advancements, and algorithmic adjustments to maintain a competitive edge for clients.
Requirements:
- 3-5+ years of direct experience in purchasing and overseeing multi-channel paid media initiatives, with a strong emphasis on television advertising.
- Experience with media sales required.
- Bachelor's in media, marketing, or communications.
- Demonstrated success in negotiating favorable rates and securing remnant advertising inventory is a significant advantage.
- Solid grasp of KPIs relevant to media campaigns.
- Exceptional organizational skills, attention to detail, and a high degree of self-sufficiency.
- Prior experience within an agency setting.
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