Role: Programmatic Specialist

Location: New York, NY

Hybrid/On-site/Remote:Remote (Must be located and authorized to work in the US and able to work EST hours)

Job Type: Freelance

Hourly Rate: $45/hour

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Clutch is looking for an experienced Programmatic Specialist for a client of ours—a data-driven, strategic media and consulting firm.

Responsibilities:

• Hands-On Campaign Execution: Own the end-to-end management of client programmatic campaigns across various Demand-Side Platforms (DSPs), including setup, trafficking, quality assurance, and ongoing optimization for performance.
• Performance Optimization: Proactively monitor daily campaign pacing, budget utilization, and performance against client Key Performance Indicators (KPIs) such as ROI, CPA, or VCR, implementing real-time adjustments to bidding and targeting strategies.
• Data Analysis & Reporting: Utilize platform data and analytics tools (e.g., ad servers, verification tools) to generate comprehensive reports, extract actionable insights, and communicate campaign performance and strategic recommendations to internal teams and clients.
• Platform Expertise: Serve as a subject matter expert for programmatic media, staying current on platform updates, industry trends (e.g., CTV, audience identity, privacy changes), and best practices for inventory and deal management (PMPs, guaranteed deals).
• Strategy Implementation: Translate client media plans and business objectives into technical implementation and execution strategy within the DSP, ensuring accurate audience targeting and media delivery across display, video, and audio channels.
• Troubleshooting & Ad Ops: Collaborate with Ad Operations and Planning teams to troubleshoot technical issues related to ad tags, tracking pixels, and campaign delivery to ensure seamless execution.

Qualifications:

• 2+ years of hands-on experience in a Programmatic Trader, Media Specialist, or similar role, specifically focused on campaign management within an agency or consulting environment.
• Expert-level proficiency with major Demand-Side Platforms (DSPs) such as The Trade Desk, Display & Video 360 (DV360), or Amazon DSP.
• Strong analytical skills with the ability to interpret large datasets and translate complex programmatic performance metrics into clear, client-friendly business insights.
• Familiarity with ad serving technologies (e.g., Campaign Manager 360) and verification tools.
• Advanced proficiency in Microsoft Excel (e.g., pivot tables, VLOOKUPs) is required.
• Excellent verbal and written communication skills; comfortable presenting technical data and strategies to internal stakeholders.
• Bachelor’s degree in Marketing, Communications, Data Science, or a related field is preferred.

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