Role: DTC Pharma Copywriter (Freelance)

Location: remote, must be authorized to work in the US

Rate: up to $45/hr

**MUST have pharma agency experience!!

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Our client, a premier healthcare advertising agency, is seeking a talented Senior Copywriter to join a high-profile, Direct-to-Consumer (DTC) account team. In this role, you will be a lead voice for a major 360-degree Agency of Record (AoR) account.

Because the heaviest lift for this business is in the social media space, we are looking for a conceptual writer who knows how to craft thumb-stopping, authentic copy for platforms like Meta, TikTok, and YouTube. You should be someone who can turn complex clinical concepts into relatable consumer messaging while expertly navigating the boundaries of pharmaceutical compliance.

Key Responsibilities

• Social-First Conceptualization: Lead the creative development and execution of high-impact paid and organic social media campaigns. Write engaging, culturally relevant copy tailored specifically to diverse consumer audiences.
• 360° Campaign Execution: Beyond social, write copy across all consumer touchpoints for the AoR, including digital video, website content, email campaigns, print, and experiential activations.
• Regulatory Writing Mastery: Masterfully integrate important safety information (ISI), brief summaries, and fair balance requirements into social character limits and video scripts without sacrificing the creative spark.
• MLR Collaboration: Partner with regulatory and medical teams to prepare copy for Medical, Legal, and Regulatory (MLR) submissions, ensuring all work is legally bulletproof and scientifically accurate.
• Brand Voice Ownership: Maintain, evolve, and protect a consistent, empathetic, and empowering brand tone across all channels.
• Cross-Functional Partnership: Collaborate closely with Art Directors, Social Strategists, and Account teams to take ideas from a rough brief to final, compliant production.

Qualifications & Skills

• Experience: 4+ years of DTC copywriting experience within a pharmaceutical or healthcare advertising agency.
• Portfolio Requirement: A strong portfolio demonstrating exceptional conceptual thinking, sharp consumer voice, and a proven track record of live, DTC pharma campaigns.
• Social Media Expertise: Deep understanding of modern social platforms, trends, and formats (e.g., TikTok scripts, Reels, character-count restrictions, and community engagement limitations).
• Therapeutic Experience: Experience in public health, infectious diseases, or sexual health is highly preferred (direct Gilead or HIV/PrEP portfolio experience is a major plus).
• Resilience & Agility: A proactive writer who stays cool under tight production deadlines and views regulatory restrictions as a creative puzzle rather than a roadblock.

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