Role: VP, Analytics

Location: New York, NY (Hybrid preferred), Open to remote for freelance

Rate: up to $70/hr (w2) DOE

Potential to convert to perm if local!

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Clutch is looking for a VP, Analytics for a pharmaceutical agency client of ours.

Responsibilities:

• Lead the overarching analytics strategy for the agency, overseeing data collection, measurement frameworks, and advanced insights generation across all HCP/DTC pharmaceutical and healthcare marketing campaigns.
• Serve as the primary strategic advisor to executive leadership and client brands, translating complex data points into actionable insights that drive brand commercialization and media optimization.
• Architect and implement measurement plans across the pharmaceutical marketing landscape, ensuring rigorous tracking for analytics.
• Oversee data governance and compliance protocols across all client accounts, ensuring data collection, management, and storage practices align with HIPAA, CCPA, and evolving regulatory privacy requirements.
• Direct the agency’s data integration efforts, blending traditional digital marketing metrics with specialized pharmaceutical data sources.
• Collaborate closely with internal teams to ensure all data-driven marketing tactics and optimization strategies comply with corporate legal requirements.
• Manage, mentor, and scale a high-performing team of data analysts, data scientists, and marketing specialists, establishing methodologies for statistical modeling, predictive analytics, and marketing mix modeling.
• Drive innovation by evaluating and integrating emerging technologies, clean rooms, data platforms, and AI/machine learning tools that enhance the agency's measurement capabilities and data-driven storytelling.

Requirements:

• Bachelor's degree in marketing, analytics, statistics, data science, economics, or a related quantitative field; an advanced degree is highly preferred.
• 8-10+ years of experience in marketing analytics, digital strategy, or business intelligence, with a mandatory minimum of 5 years in a leadership role within a pharmaceutical advertising agency.
• Demonstrated expertise in both HCP/DTC pharmaceutical marketing strategies, with a deep understanding of the unique pharmaceutical product lifecycle, from pre-launch to loss of exclusivity.
• In-depth, current knowledge of healthcare compliance, data privacy laws, and regulatory bodies (MLR)
• Hands-on experience working with specialized pharmaceutical data ecosystems, specifically IQVIA, Symphony Health, Veeva, Crossix, and definitive healthcare data sets.
• Advanced proficiency with enterprise analytics suites, business intelligence platforms, and data warehousing solutions, such as Google Analytics 4, Adobe Analytics, Tableau, Power BI, SQL, and Snowflake.
• Proven track record of building, managing, and inspiring data and analytics teams, with the ability to foster a culture of curiosity, technical excellence, and cross-functional collaboration.
• Exceptional communication and storytelling skills, with a proven ability to distill highly technical data architectures, advanced statistical models, and nuanced analytics findings into clear, impactful presentations for non-technical executive stakeholders.

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