Career Opportunities

ROOTED

https://www.getrooted.life/

Social Media & Marketing Intern

ROOTED — BACKGROUND

Rooted is a neighborhood fitness + wellness studio in Inglewood. We exist because many families here don’t have a simple, welcoming place to get healthy—big gyms feel confusing, pricey, and not built for them.

Our solution: real-life fitness and wellness for every generation. That means low-impact,

functional training that fits any age, body, or size. Plus practical wellness skills—basic nutrition,

gardening, and stress/mood tools. In plain terms: safe workouts and simple habits that busy kids, teens, adults, and seniors can actually stick with—together.

ROOTED Culture

1. No Job Too Big, No Job Too Small: We all pitch in—from cleaning to strategy. We’re a small and mighty team – 2 founders do it all.
2. Own It Like An Entrepreneur: Take initiative, think end-to-end, and treat every task like it’s yours.
3. No Ego, Just Team: We celebrate each other and our members.
4. Every Voice Matters: Share your point of view and ideas.
5. Radical Welcome: Inclusive, humble, and proudly Inglewood.
6. See It, Solve It: If you spot a problem, think through a solution and share your POV.

ROLE OVERVIEW

Help Rooted tell its story on social to get more followers and generate more new-business leads. You’ll plan content, make short videos, post on IG/TikTok, and chat with our community to turn views into followers and followers into sign-ups. This is on-site at Rooted (1623 Centinela Ave, Inglewood, CA 90302), five days a week, four hours a day. May be some flexibility with work from home as system is in place. 

DELIVERABLES

• Content strategy + calendar: A simple plan that explains what Rooted offers, what makes us different, and why to sign up—covering the full funnel (awareness → interest → consideration → intent → evaluation → purchase).
• Instagram growth: Make our IG look legit and grow followers to 3,000+ in 8 weeks with consistent posts, Reels, and stories.
• TikTok launch: Start our TikTok and run a content plan/calendar to reach 1,000+ followers in 8 weeks.
• Handoff playbook: Create a clear, step-by-step playbook so the team can run the program after you leave. Include: process checklists, content calendar template, posting schedule, caption/hashtag guidelines, video/editing settings, engagement scripts, KPIs to track, sample posts templates.
• Note: Goals are flexible, but we need to see steady progress through both organic and eventually, paid posts

LEARNING GOALS

• Learn how to figure out who we’re talking to and what they care about.
• Practice writing simple, catchy hooks that make people want to click or show up.
• Build a basic content calendar (what to post, where, and when).
• Learn to shoot and edit short videos on our phone (Reels/TikTok).
• Learn basic design for posts (Canva: text on photos, simple layouts).
• Understand brand voice—how Rooted should sound in every post.
• Use hashtags, titles, and hooks to get more views. Understand the algorithm.
• Do community engagement: reply to comments/DMs and start friendly conversations.
• Read simple analytics (views, likes, saves, follows) and decide what to try next.
• Run tiny experiments (post A vs. post B) to learn what works.
• Work like a pro: plan, deliver on time, and communicate clearly with the team.

WHAT YOU’LL DO DAILY (≈4 HRS/DAY, 5 DAYS = 20 HRS/WEEK)

• Capture quick clips/photos in the studio.
• Edit short Reels/TikToks in CapCut or Canva; add captions and music.
• Post and schedule content; keep our simple content calendar up to date.
• Reply to DMs/comments within 24 hrs; reshare member stories; welcome new followers.
• Track basics (views, likes, saves, follows) and log what worked / what didn’t.
• Pull 1–2 member quotes each week for testimonials.
• Brainstorm with the team; bring 3 to 5 post ideas each week.
• Organize files in a shared folder; name and tag assets so they’re easy to find.
• End-of-week mini report: wins, learnings, and next week’s plan.

WHAT YOU SHOULD ALREADY KNOW

• How to shoot steady, well-lit phone video and clear photos.
• CapCut and/or Canva basics (trim, captions, music, simple graphics).
• Instagram & TikTok features (Reels, Stories, tags, hashtags, scheduling).
• Writing short, catchy hooks and friendly captions in a consistent voice.
• Reading simple analytics and turning them into next steps.
• Keeping a content calendar and hitting deadlines.
• Professional, positive communication with members on DMs/comments.
• Reliable, on-time, and comfortable working on-site in Inglewood.
• Nice-to-have: basic Spanish, comfort being on camera, interest in fitness/wellness.
• Basic analytics: read insights and spot patterns.
• Reliable, organized, and comfortable talking to people on camera.
• Excellent communication abilities
• Proficient in analytical and multitasking abilities

MORE DETAILS

• Location: This is on-site at Rooted (1623 Centinela Ave, Inglewood, CA 90302). May be some flexibility with work from home as system is in place.
• Pay: $17.87/hour
• Start date: Determined by LA-Tech
• Hours per week: 20hrs/per week
• Duration: 160 hours

ADDITIONAL DETAILS ABOUT ROOTED

CORE VALUES

• People first. Every member should feel seen, safe, and supported.
• Show up. Be on time, be prepared, finish what you start.
• Own it. If you touch it, you take it to the finish line.
• Keep it simple. Clear words, clean visuals, doable plans.
• Learn out loud. Try, measure, share what worked (and what didn’t).
• Community over clout. Service > vanity metrics. Impact > hype.
• Proudly Inglewood. We build with and for our neighborhood.

WHAT YOU GET (PERKS & INCENTIVES)

• Hands-on coaching from founders (pro athlete coach + brand/marketing pro).
• Real portfolio work (content strategy, Reels/TikToks, analytics reports).
• Letter of recommendation and LinkedIn endorsement upon successful completion.
• Free/discounted classes during your internship (as schedule allows).
• Networking with local schools, Parks & Rec, and community partners.
• Flexible learning time each week for tutorials/courses we approve.
• Path to paid extensions or contractor work if there’s a great fit.

HOW WE WORK

• On-site, community-facing. You’ll meet members, film real sessions, and capture real stories.
• Small team speed. Clear priorities, fast feedback, lots of ownership.
• Data-guided. We track simple KPIs (reach, saves, follows, leads) and adjust.
• Respectful filming. Consent first, people over content, no disruption of workouts.
• Safety & privacy. Follow our media permissions and child-safety guidelines.

EQUAL OPPORTUNITY EMPLOYER

We value diversity, equity, and inclusion at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage all to apply - you will be welcomed and included as our team member and valued for your contributions and who you are!