POSITION SUMMARY:

We are looking for a seasoned writer to craft clear, persuasive, and engaging content tailored to various audiences—including distribution partners, long-term customers, and potential new clients. This role is responsible for shaping and maintaining a consistent brand voice across all platforms while acting as the lead editor for the department. The ideal candidate will bring a mix of creativity and precision to every project, ensuring materials are both compelling and compliant.

KEY RESPONSIBILITIES:

• Produce high-quality written content for digital and print channels, such as web pages, social media posts, email campaigns, brochures, and member-focused publications.
• Partner with designers, marketers, and cross-functional teams to develop creative concepts and execute integrated campaigns.
• Collaborate with the Marketing Manager to guide content development from initial idea through final delivery, ensuring alignment with broader business objectives.
• Research and analyze audience demographics, competitor activity, and industry trends to create messaging that resonates and drives results.
• Translate complex product or service information into accessible, reader-friendly language while maintaining accuracy and adherence to regulatory guidelines.
• Apply search engine optimization techniques to improve digital reach and engagement.
• Establish and document writing standards that reinforce a unified brand identity across all communications.
• Review and refine content created by colleagues to ensure clarity, consistency, and grammatical accuracy.
• Leverage performance data to refine messaging and improve content effectiveness.
• Use project tracking tools to organize workloads, meet deadlines, and facilitate team collaboration.
• Perform additional duties as assigned.
• Follow all internal policies and external regulations related to risk management and compliance.

CORE COMPETENCIES:

• Strategic Insight: Able to connect writing choices to larger organizational goals and audience needs.
• Client Focused: Responsive to internal and external stakeholder needs; maintains professionalism under pressure.
• Verbal Communication: Expresses ideas clearly and confidently; listens effectively and engages in productive dialogue.
• Writing Excellence: Produces well-structured, grammatically sound content tailored to diverse audiences; comfortable working with data and technical information.
• Collaborative Mindset: Works effectively within a team; values diverse perspectives; prioritizes group success.
• Adaptability: Embraces change and helps others navigate transitions smoothly.
• Integrity: Demonstrates honesty and reliability; honors commitments; upholds organizational values in all interactions.

REQUIRED EXPERIENCE & QUALIFICATIONS:

• A bachelor’s degree in English, Journalism, Communications, or a related discipline, or equivalent professional experience.
• At least three to five years of professional writing experience, ideally within a regulated sector such as banking, insurance, or healthcare.
• A portfolio demonstrating the ability to develop creative concepts and execute them through impactful copy.
• Familiarity with the terminology and nuances of financial products or similar service-based offerings.
• Proven ability to position and describe products in a way that appeals to target audiences.
• Strong verbal and written communication skills, with the flexibility to adjust tone and style for different platforms and readerships.
• Commitment to maintaining a cohesive brand voice across all content.
• A creative mindset with the flexibility to adapt to changing priorities.
• Exceptional command of grammar, spelling, and editorial best practices.
• Meticulous attention to detail and a commitment to producing error-free work.
• Openness to feedback and a desire for continuous professional growth.
• Capacity to juggle multiple assignments while consistently meeting deadlines.
• Collaborative spirit with experience working in team-based environments.
• Proficiency in Microsoft 365 applications, including Word, PowerPoint, Outlook, and Teams.