POSITION SUMMARY:

We are looking for a seasoned writer to craft clear, persuasive, and engaging content for diverse audiences—including distribution partners, long-term customers, and potential new clients. This role shapes and maintains a consistent brand voice across all platforms while acting as the department's lead editor. The ideal candidate brings a mix of creativity and precision to every project, ensuring materials are compelling and compliant. The position also involves managing content governance and using generative AI responsibly to ensure all content adheres to approved brand voice and editorial standards.

KEY RESPONSIBILITIES:

• Produce high-quality written content for digital and print channels, including web pages, social media, email campaigns, brochures, and member publications.
• Partner with designers, marketers, and cross-functional teams to develop creative concepts and execute integrated campaigns.
• Collaborate with the Marketing Manager to guide content from initial idea through final delivery, ensuring alignment with business objectives.
• Research audience demographics, competitor activity, and industry trends to create messaging that resonates and drives results.
• Translate complex product information into accessible, reader-friendly language while maintaining accuracy and adherence to regulatory guidelines.
• Apply SEO techniques to improve digital reach and engagement.
• Establish and document writing standards that reinforce a unified brand identity.
• Manage content governance, including inventories, version control, review cycles, compliance approvals, and retirement of outdated content.
• Use generative AI for research, ideation, drafting, editing, and optimization while maintaining human accountability for accuracy, originality, brand alignment, and compliance.
• Utilize and maintain reusable AI agents, prompt libraries, and workflows that generate content in the approved brand voice.
• Review and refine content from colleagues, agencies, freelancers, and AI tools; provide actionable feedback and ensure quality before publication.
• Leverage performance data and analytics to refine messaging and improve content effectiveness.
• Use project tracking tools like Asana to organize workloads, meet deadlines, and facilitate collaboration.
• Stay current with evolving content, search, AI, and digital-channel practices; recommend responsible tools and process improvements.
• Perform additional duties as assigned.
• Adhere to company risk management principles by complying with applicable laws, regulations, and policies; completing required training; executing controls effectively; identifying, assessing, and escalating risks; and reporting compliance concerns to management.
• Conduct oneself in accordance with the Employee Handbook and preserve the company's brand and reputation.

CORE COMPETENCIES:

• Strategic Insight: Connects writing choices to organizational goals and audience needs; translates business objectives into compelling narratives and actionable content plans.
• Client Focused: Responsive to stakeholder needs; manages difficult situations; responds promptly to requests; solicits feedback; maintains professionalism under pressure.
• Verbal Communication: Expresses ideas clearly and confidently; listens effectively; demonstrates group presentation skills.
• Writing Excellence: Produces well-structured, grammatically sound content for diverse audiences; varies style to meet needs; presents data effectively; comfortable with technical information.
• Collaborative Mindset: Works effectively within a team; values diverse perspectives; gives and welcomes feedback; prioritizes group success.
• Adaptability: Embraces change and helps others navigate transitions; develops workable plans; communicates changes effectively; builds commitment.
• Integrity: Demonstrates honesty and reliability; honors commitments; treats people with respect; upholds organizational values.
• Judgment: Makes sound, timely decisions; supports and explains reasoning; includes appropriate people in decision-making.
• Quality & Quantity: Demonstrates accuracy and thoroughness; applies feedback to improve performance; meets productivity standards and deadlines.
• Dependability: Follows instructions; takes responsibility for actions; keeps commitments; completes tasks on time or notifies with an alternate plan.



REQUIRED EXPERIENCE & QUALIFICATIONS:

• Bachelor's degree (B.A./B.S.) in English, Communications, Journalism, Marketing, or related field, or equivalent combination of education and experience.
• Minimum 5-7 years of professional experience in content strategy, copywriting, editorial, or content marketing, ideally in a regulated sector. Portfolio demonstrating high-quality work across multiple channels required.
• Demonstrated experience developing content strategies, messaging frameworks, editorial standards, and integrated campaign content.
• Advanced writing, editing, proofreading, and storytelling skills; ability to adjust voice, tone, and format for different audiences and platforms.
• Experience writing for digital channels and applying SEO best practices; knowledge of AEO, generative search, and emerging content-discovery practices.
• Demonstrated experience using generative AI in professional workflows and evaluating AI-generated content for accuracy, originality, brand alignment, accessibility, compliance risk, and audience value.
• Strong understanding of content measurement; ability to use analytics and performance data to improve content.
• Ability to position products appealingly and translate complex information into clear, persuasive communications.
• Exceptional command of grammar, spelling, and editorial best practices; meticulous attention to detail.
• Strong project-management and stakeholder-collaboration skills; ability to manage multiple priorities and meet deadlines.
• Proficient with Microsoft 365 (Word, PowerPoint, Outlook, Teams); familiarity with CMS (e.g., WordPress), email platforms (e.g., Constant Contact), Asana, and Figma preferred.
• Strong judgment, curiosity, adaptability, and commitment to responsible and ethical AI use.
• Experience with life insurance, annuities, or other regulated financial services strongly preferred.